The new year is well underway, and we have several exciting new projects in the works for 2020. Our first year of operation was a huge success (thank you again for all of your support), and we're hoping that year two will be even better!
One of our big changes for 2020 is a shift in how we are structuring the charitable giving portion of our business model. Instead of donating the proceeds of our sticker sales (as much as we'd love for you all to put our stickers on anything & everything you own, we realize there's a limit there), we've decided to change it up.
From here on out, every time we sell a Good Stuff Box, we will make an automatic donation to our friends at One Tree Planted, who will then plant a tree on our behalf. One Tree Planted works with awesome reforestations partners in North America, South America, Asia, and Africa who help them get trees in the ground to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity.
Depending on the project, their partners choose the best tree species to plant and work with local communities to get them in the ground. Planting typically happens in the rainy season when the soil is wet and provides optimal conditions for tree survival. One Tree Planted carefully vets their partners to ensure a tree survival rate of 80-90%, which we think is pretty great.
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. In this time of climate crisis, we are proud to support this amazing organization and the important environmental work they are doing.
Read more about One Tree Planted here, and order your Good Stuff Box today knowing that each purchase will help them plant even more trees in 2020. An environmentally-friendly subscription box that also supports an environmental charity... what's not to love?