Green Initiatives

overview of cupped hands holding a small plant in a bit of soil against a lush green background

Good Stuff strives to be an industry leader in both social responsibility and environmental sustainability. Voted the best Eco-Friendly Subscription Box in Canada for 2019, we continually make efforts to become 'greener' in all areas of our business. Read more about our current green initiatives below.

Recycled Materials

Our boxes are made in Canada with FSC-certified fibres, by a company that supports several different charitable causes. The crinkle paper we use to fill our boxes is also made in Canada from 100% recycled paper. Our boxes are sealed with environmentally-friendly paper tape which is made with a 100% recycled core and 95% post-consumer recycled content. We intentionally avoid using any plastic products in our packaging, as we feel it is unnecessary and environmentally-harmful; we also want to make it as easy as possible for you to recycle your box once you're finished with it.

Local Pick-Up

We are proud to offer free local pick-up for our Manitoulin-area customers. This helps us to reduce the environmental impact of shipping boxes.

In an added effort to reduce waste and encourage environmental sustainability, local customers may also return their boxes to be refilled for the next quarter, if desired, rather than receiving a new box each time.

Carbon Offsetting

Good Stuff recognizes that the transportation / shipping portion of our business model will always have an environmental impact. To combat this, we have implemented a Carbon Offset program, and are aiming to not only become carbon-neutral, but actually make a ‘climate-positive’ contribution, as recommended by

In order to achieve this 'climate-positive' position, we have chosen to support a Gold Standard Carbon Offsetting project (as recommended by the David Suzuki Foundation) as a way to "reduce emissions globally and create sustainable development benefits for communities around the world".

Basing our estimates on research conducted by and the World Bank, we've roughly measured the amount of carbon emissions created by Good Stuff. Using those numbers, we have decided to start by supporting development projects by an organization called Impact Carbon in the Shanxi, Hubei and Guizhou provinces of China.

These projects are working to build more efficient cook stoves that are able to use agricultural waste as clean fuel for heating and cooking (rather than the more typical coal). These stoves not only reduce indoor air pollution for the families using them, but also help to reduce overall global carbon emissions. To date, more than 128,000 stoves have been sold, saving 450,000+ tonnes of coal, avoiding 500,000 tonnes of CO2 emissions annually, and saving households roughly $1,500 - $2,000 over the lifetime of the stove. 

Watch the video below to learn more about the project.


New for 2020

We've decided to change up our charitable giving model to better incorporate our desire to be industry leaders in green living. As such, we've partnered with the folks at One Tree Planted to develop an initiative whereby they will plant one tree for every Good Stuff Box sold this year. 

Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. They also provide jobs to over 1.6 billion people, absorb harmful carbon from the atmosphere, and are key ingredients in 25% of all medicines. This new charitable giving model will help us to reduce our carbon footprint, provide clean water in Brazil, protect biodiversity in Indonesia, empower women in Rwanda, and fight back against forest fires in North America.

We're very excited for this new initiative, and we hope you are too. The time for environmental action is now, and this is but one small step we can take to ensure a greener earth for all for years to come.